SEO stands for “Search Engine Optimization.” To put it simply, it is the process of improving and optimizing your website so that it is most likely to appear when people search for terms in search engines, such as Google and Bing.
How Does SEO Work?
Search engines, such as Google and Bing, use bots to crawl websites across the internet. These bots jump from page to page, website to website, collecting information and placing them in an index.
Next, search engines use algorithms to analyze pages they’ve placed in the index. These algorithms take hundreds of factors into consideration before determining the order pages should appear in for a given query.
A search engine’s goal is to provide the searcher the best result for what they’re looking for. To do this, bots consider many different aspects of the user experience on a page. This allows the bots to estimate how likely a page is to give the searcher what they’re searching for.
Why is SEO Important?
SEO is one of the most important parts of your website. It is a fundamental part of digital marketing, and it can drastically increase your website’s visibility.
With a focus on SEO, you can increase the chances of your website being seeing on the internet’s most popular website, Google.com. There are trillions of internet searches performed every year, and by improving your website’s SEO, you can reach a larger number of those people searching.
How Do I Improve My SEO?
Improving your SEO can be time-consuming, but it can also be very rewarding. There are plenty of websites and plugins out there that can help you get started. A quick google search will provide you with plenty of options.
We use the website, neilpatel.com, to analyze our SEO score, and we use the WordPress plugin, All in One SEO, to help make SEO improvements to our WordPress websites. These tools analyze your website and tell you what you’re doing well and what you can be doing better to improve your SEO. Both of these offer free versions that can help you get started and paid versions that will help you maximize your SEO.
If you’re looking for help with your SEO, we offer SEO services in our website builds, or if you’re looking to improve SEO on your current website, contact us to get a quote.